The reason I love consumer marketing so much is that it’s really the study of human behavior. Why do people buy and consume? Why do they have preferences?
Of all the business disciplines, marketing is the most personal. What I try to do in every case I teach is make the class about human behavior, and bring that home for the students. I tell them we’re all marketers second, and consumers first.
--Youngme Moon, HBS Associate Professor, HBS Alumni Bulletin Dec 04
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